Services
You know something needs to change. We help in three ways.
Strategy, Creative and Activation. Some clients need all three. Many need only one, and we'll work it out with you.
Tap a step to follow it
Positioning decides what the identity and the film have to do. Both decide what the launch and the campaign look like.
Most of what goes wrong in a project is a decision that was skipped further back. Most clients don't start at the beginning. We'll work out where with you.
01 Strategy
Everyone on your team describes the brand a little differently.
The decisions everything else hangs off. We work out what your brand is for, who it's talking to, and what it has to beat.
What we do
Research
- Market research
- Brand audit
- Competitive and audience analysis
- Workshops and interviews
Direction
- Positioning
- Brand architecture
- Go-to-market planning
- Business advisory for ongoing clients
02 Creative
Your brand looks different every time someone new makes something for it.
The brand as people actually meet it. How it looks, how it sounds, what it says. Every choice traces back to a decision made in strategy.
What we do
Visual identity
- Logo design
- Colour palette
- Brand guidelines
- Art direction
- Product visualisation
- Photography
- Booth and space design
Verbal identity
- Voice and tone
- Tagline creation
- Brand storytelling
- Audience messaging
Digital
- Website design
- Social templates
Film
- Brand and corporate films
- Campaign films
- Documentary
- Animation
03 Activation
The date is set, and your team is already stretched.
The work that takes the brand out to people: the launch, the booth, the campaign, the posts. We make it and we run it, so each piece still looks like the brand.
What we do
Launches and events
- Event concept and rundown
- Expo booths
- Event materials
- On-the-day management
Campaigns
- Campaign visuals
- Out-of-home
- Print collateral
Ongoing
- Social media materials and management
- Seasonal campaigns
Production management
- Working with your contractors and suppliers, locally or overseas
Questions people ask us
I'm not sure which of these I need.
That's normal. Most people who contact us aren't sure either. Tell us what's happening and we'll tell you which part of the work it calls for. Sometimes it's less than you expected.
Do we have to start with Strategy?
No. If your positioning is already clear, we'll work from it. If it isn't, we'll tell you before we design anything on top of it.
Can you work alongside our in-house team?
Yes, and we often do. IHH and Spritzer both ran their campaigns in-house after we made the films. In Jakarta, we managed IHH's local contractors with their team.
Do you work outside Malaysia?
Yes. We've made work for audiences in Indonesia, Japan and the United States and run production overseas from Malaysia.
Tell us what's going on, even if you don't know what you need yet.
We'll work out with you which part of this it calls for.
Let's talk