Field Notes

Notes from inside the work.

Shoots, set-ups, research and launch days. A look at how we work, while the work is still happening.

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Follow a projectIn progress

A hotel in Kyoto, from brief to launch

Hotel Hanamiya is a six-suite hotel in Kyoto that hasn't opened yet. We're designing and building its website from Malaysia, and posting as we go.

  1. BriefDone
  2. Coming soonLive
  3. DesignClient review
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A Creo crew sets up lights and cameras beside the hydrotherapy pool at Prince Court Medical Centre, Kuala Lumpur
On set

One shoot day, a whole library of clips

We planned lots of short moments that each work on their own, framed them to fit any screen, and added a couple of long takes that can be reels by themselves. That was our day at Prince Court Medical Centre in Kuala Lumpur.

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A tablet on a dark marble kitchen island showing the cover of a Creo prototype guide for the PFP Financial website, next to a coffee mug and a phone
At the desk

Two websites on our desk right now

We’re in the middle of designing two websites for sister brands in finance, where every word needs approval from several levels. With every prototype, we send a short guide, a clear list of what’s done and what needs feedback, and a checklist their team can work through.

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Field monitor showing a family of three at a round dinner table
It's out

The chair nobody sat in

We skipped the storyline and filmed a small habit most Malaysians have without noticing: setting out an extra chair. For IHH Healthcare Malaysia’s Hari Raya 2026 film, that one gesture carried the whole message, from family dinners to hospital shifts.

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