The challenge
Collaborations with globally licensed IP are their own kind of creative work. Every character, colour, motion and tone of voice has to pass global licensing approval before anything ships.
The partnership launched a new kids product for Spritzer, and the film had to work in three places: cinema, where standards are highest; social media, where the idea has to land in seconds, often without sound; and promotional campaigns that extend the visuals into other formats.
Pokémon is one of the most carefully protected brand assets in the world.
The strategy
What each brand brings
Pokémon brings imagination: a world children already love. Spritzer brings water, the everyday product that keeps kids going while they explore. The fit was real, between play and the thing that keeps play going.
That became a 30-second story set in a kid’s world where Pokémon and Spritzer naturally belong together, as part of the same playful, energetic moment.
Cinema cut
The full 30-second story, mastered to cinema standards.
Social cuts
Shorter versions for sound-off viewing, vertical formats and each platform.
Campaign assets
Stills, key visuals and supporting content for promotions.
Built in from day one
- Concept and scriptingA story that earns both brands’ attention without feeling like a checklist
- Direction and cinematographyCinema-quality production in every frame
- Pokémon IP complianceCharacters, colour, motion and tone aligned to Pokémon’s global guidelines
- Casting and art directionA kids-led, family-friendly world that feels Malaysian
- Post-productionColour, edit and finishing tuned for cinema, social and campaign use
In motion
The film
The outcome
Outcome to confirm
(To confirm) The outcome text on the staging site is copied from another project, so this section needs the real result for the Spritzer × Pokémon launch.
This section is waiting on the real outcome.
