One Group. Many Tables.
Client
Curate Group
Industry
Fine Dining
Engagement
Web design and development · Brand identity · Photography · Brand film
The challenge
Curate Group runs one of the most ambitious portfolios of Japanese fine dining in Kuala Lumpur. Edomae sushi counters by Michelin-starred chefs from Ginza. Omakase tempura helmed by Tokyo veterans. Chef’s Table experiences by chefs with international credentials. Wagyu-focused dining rooms and refined kappo cuisine. Each restaurant occupies a premium address — the Ritz-Carlton Residences, the top of Naza Tower, Platinum Park, Menara Hap Seng — and each is its own distinct brand world.
That ambition creates a specific creative challenge. Every restaurant has to stand on its own — distinctive enough that a diner remembers it specifically, premium enough to belong in the company it keeps. At the same time, every brand surface has to operate at the same uncompromising standard. In Japanese fine dining, the smallest details matter. A group of restaurants is only as strong as the weakest surface a diner encounters before they even sit down.
For Curate Group, that meant working with a creative partner who could deliver to that standard, restaurant by restaurant, across a growing portfolio.
The strategy
We approached the Curate Group partnership the way they approach their restaurants: one project at a time, each treated as bespoke.
The work has moved across the portfolio in three layers, depending on what each restaurant needed.
Web design and development across the group.
Each restaurant in the Curate portfolio has its own brand world, and each deserves a digital home that reflects it. We’ve designed and developed restaurant websites across the group — from omakase counters to Chef’s Table experiences. Each site is built to do the same job at a different register: communicate the restaurant’s specific personality, support reservation flow, and present food and space photography at the quality the restaurants themselves demand.
Brand identity for selected restaurants.
For some of the restaurants in the group, we developed the foundational brand identity — logo, typography, and the visual system that holds the restaurant’s communications together. In Japanese fine dining specifically, identity carries weight quietly. Distinctive without being loud. Considered without being decorative. Restrained, with intention behind every choice.
Photography and brand film for selected restaurants.
For premium dining, content is part of the product. We’ve produced photography and brand films for selected restaurants in the group — capturing the space, the food, the craft, and the atmosphere with the same attention the chefs bring to their work. Used across the restaurants’ websites, social channels, reservations platforms, and press.
The unifying principle across every layer: the work has to feel like it belongs in the room.
The outcome
The partnership with Curate Group has supported the launch and ongoing growth of one of Malaysia’s most distinctive fine dining portfolios. Each restaurant Creo has worked on now operates with a digital, identity, or content presence that matches what the chefs and the team deliver in person.
For Creo, the relationship represents something different from a single-brand engagement. Holding standards consistently across multiple brand worlds — under one client umbrella, over time — is a particular kind of creative discipline. It requires the same senior eye across every restaurant, every identity, every digital surface, while still letting each restaurant be itself. That’s the work the Curate Group partnership has been about.
The partnership continues to grow as Curate Group adds new restaurants to its portfolio.